When this time of year rolls around, we at head office get quite excited, because winter means dehydration and this allows us to brag about our Ultra-Hydration range. True, many women enjoy these products all year round when their skin concerns call for extra hydration. Seasonal changes and the drop in humidity can play havoc with the rest of us and those who may have had a gorgeous dewy complexion all summer, may now be screaming in horror in the change of skin texture and plumpness.
The La Mav Ultra-Hydration range was developed to target these specific concerns. Potent Bio-Actives were rounded up and harmoniously blended to create three moisture-boosting formulas:
- Hyaluronan Daily Moisture Crème
- Hyaluronic Acid Hydra-Max Serum and our hero
- Intense Moisture Nightly Repair Nectar
These big guns are essential when the weather is against us, we spend too much time in heated environments or our diet may be lacking in enough essential fatty acids to help keep our skin soft and supple.
Exotic oils like Marula from the heart of Africa and natures “liguid gold” Argan oil from a small region in Morocco, deliver linoleic & oleic acid to re-energise, repair and promote hydration. Aloe vera and rose distillate revitalise, refresh and hydrate dry dull skin.
By far our hero ingredient has to be hyaluronic acid. This natural compound already present in the skin, starts to break down and deteriorate with age. Hyaluronic acid has many important functions, including holding in moisture, providing cushioning, aiding in tissue repair, holding together the skin structural components collagen and elastin, and helping create a protective barrier against microorganisms. In the cosmetic surgery world, this ingredient is widely used in dermal fillers.
Natural Hyaluronic acid used in skin care products, holds up to 1000x it’s own weight in water. This amazing feature allows the ingredient to take moisture into the skin and hold it there near the surface. Thus giving the skin a fuller, plumper appearance.