Why “Organic” Is Not Just a Trendy Word
Living in a time when we are overloaded with information, where
media is everywhere and marketing is getting more and more aggressive, no
wonder the average consumer is frustrated. We are constantly hearing great promises and we are sold all kinds of miraculous products, that are supposed to change our bodies, our skins and our lives.The increased and unregulated use of words like “bio”, “eco”, “natural” and “organic” in the last years, brought up discussion like “Do these words carry any meaning?” “Are Organic products really organic?”. Today, we’ve decided to shed some light on the subject and we’d be happy if we can help you learn how to pick your products wisely.
to 20 years ago, people are paying more attention to what they eat, wear and consume, because we are all seeking better,
healthier and more sustainable solutions. More and more awareness is raised about the importance of going “green” and “eco” and getting rid of all potentially harmful chemicals that surround us. The article
Certified Organic Skincare and Skincare Labeling in Australia explains in a very interesting and clear manner how the perceptions of the average consumer, in terms of personal care products, have changed in the past two decades.
“In the 90s, fuelled by the growing awareness of the impact
that highly fragrant and synthetic skincare and cosmetic products can have on
the environment and our own health and wellbeing, consumer desire for skincare
products that were derived from pure and natural ingredients started to
It didn’t take long for marketers from many of the skincare giants to jump on
the bandwagon and spout claims of ‘natural’, ‘pure’, ‘botanical’, ‘fresh and
clean’ and then, purest of all, ‘organic’.”
says New Directions Australia
These changes were warmly welcomed by the marketers. Misleading the customers turned into a very common malpractice
among manufacturers. Colorful bottles with natural patterns, labeled organic
and bio, flooded the market, promising purity and safety. The truth was,
everyone was allowed to market their products the way they wanted. This giant
speculation and the appearance of the so-called “green-washing” led to the need
of strict regulations. And thankfully, now, the logo says it all.
“The good news is that regulations around the use of the
word “organic”* in skincare products in Australia have recently tightened to
ensure there is less greenwashing and more honesty when it comes to claiming a
product is organic. Until now, companies producing non-organic products could
still make claims that their products were organic — just not “certified
affirms WellBeing.com.au in their article “The Truth about Organic Skincare“
At the present moment, in Australia, there are several
official certifying bodies – OFC, OFA, BFA, ACO and NASAA. Having the logo of
any of them on the product you are buying is a proof that what you are going to
apply on your skin is indeed toxic-free (all plants used in the manufacturing process were grown in pesticide, antibiotic and hormone free environment). It also guarantees that the product in question contains at least 95% ingredients of organic origin. Here, it’s worth mentioning that Australia is known for having the highest standards in the world when it comes to certifying products and it is impossible to bypass the regulatory procedures, if you want your product to carry the logo of the above mentioned organizations.
We at La Mav, believe in transparency. We are open and honest about everything we do and our main goal is to educate. We believe that knowledge is the key. And we’ll be satisfied if our customer learn to distinguish the fake promises and the fancy ads from what is really best for them. “Organic” is not just a word that sells. It’s a choice that each one of us can make.
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