Our Founder

Meet the visionary behind LAMAV.

Driven by a belief that skincare should be effective, conscious and deeply connected to nature.

Meet Dr Tarj Mavi

Scientist, Ayurvedic practitioner at heart, and founder of LAMAV, Dr Tarj Mavi has spent her life bringing together two worlds - the wisdom she grew up with and the science she later devoted her career to understanding.

For Tarj, Ayurveda has never been a trend or philosophy adopted for a brand. It is part of her heritage, her daily rituals and the way she has always understood wellbeing.

A philosophy lived, not borrowed.

Tarj grew up with Ayurveda woven naturally into everyday life - through food, movement, self-care, botanicals and an understanding that true wellbeing comes from creating balance within the whole person.

That connection has remained with her throughout her life. From yoga and daily rituals to the way she approaches health and skin, Tarj continues to practise the same principles that inspire LAMAV today.

Alongside this lived knowledge, her background in veterinary science, pathology and bioscience gave her a deep scientific understanding of the body, skin and biological function.

It was the meeting of these two worlds that became the foundation of LAMAV.

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Creating what she couldn’t find

When Tarj began searching for solutions for her own changing skin, she found herself surrounded by products that asked women to choose between natural ingredients and visible results.

She believed there had to be another way.

Drawing on years of scientific research and her lifelong understanding of Ayurveda and botanicals, Tarj began studying natural bio-actives, their compatibility with the skin and how they could be formulated to perform without compromising purity.

In 2008, that work became LAMAV - pioneering a new approach to certified organic skincare in Australia by bringing advanced bio-actives into natural formulations.

What makes LAMAV Different?

Some things can’t simply be recreated.

For Tarj, Ayurveda is not simply an influence - it is part of her heritage and the way she has always understood balance, wellbeing and care. Her scientific background in bioscience and pathology brought another layer of understanding, while years of research and formulation transformed that knowledge into something tangible for the skin.

It is this rare meeting of Ayurvedic wisdom, scientific expertise and personal experience that gives LAMAV its depth - and continues to guide every formula, every ritual and every decision we make.

“No woman should ever have to sacrifice her health for beauty.”

- Dr Tarj Mavi, Founder of LAMAV