Our Founder

Meet Dr Tarj Mavi

Dr. Tarj Mavi, a veterinarian, pathologist, research scientist, and clean beauty pioneer, is recognized for developing Australia’s first certified organic skincare range infused with bio-actives. 

Like many women, Tarj experienced firsthand how hormonal imbalances can significantly affect the skin, contributing to sensitivity, pigmentation, and chronic imbalance. What began as a personal skin challenge soon became a defining moment that reshaped her professional journey. 

Determined to find a safe, effective, and truly natural solution, Tarj quickly discovered a harsh reality: 

Most skincare products claiming to address pigmentation and sensitivity relied heavily on synthetic additives and aggressive chemicals; ingredients she was unwilling to accept for her own skin or anyone else’s. 

Why Conventional Solutions Fell Short

Treating pigmentation and sensitivity is rarely simple. It can become all-consuming, impacting confidence, well-being, and daily life. At the time, Tarj found no genuine natural solution that was both effective and safe for long-term skin health. 

Rather than compromising, she chose a different path. 

Drawing on her deep scientific background and respect for the natural world, Tarj committed herself to developing skincare formulations that were completely pure, evidence-based, and biologically compatible with the skin. 

From Research to Reality: The Birth of LAMAV

Combining her expertise in safety, pathology, and research science, Tarj spent years: 

• Testing hundreds of natural bio-actives
   
• Studying their efficacy, stability, and skin compatibility
   
• Trialing countless formulations to achieve real results, that too, without synthetics 

After years of rigorous research and formulation, Tarj launched LAMAV in 2008, beginning with a 12-product skincare range. Her goal was simple yet revolutionary: to share this knowledge with other women seeking honest, effective, and certified organic skincare. 

A Holistic Approach to Skin Health

LAMAV was created with a holistic philosophy at its core, recognising that skin health is deeply connected to overall well-being, lifestyle, and environmental impact. 

Every LAMAV product is developed with deep care and consideration: 

• For skin health and long-term balance 
• For ingredient purity and certification 
• For environmental responsibility 
• For ethical and sustainable practices 

This holistic approach ensures LAMAV products work synergistically with the skin, rather than disrupting its natural function. 

A Vision That Remains Unchanged

While LAMAV has evolved over the years, Tarj Mavi’s vision remains steadfast. 

Her mission is to inspire women to: 

• Elevate their daily self-care rituals 
• Choose skincare that refreshes, rejuvenates, and restores balance 
• Trust products that work with the skin, not against it 

Under Dr. Tarj Mavi’s leadership, LAMAV pioneers certified organic skincare in Australia through bio-actives, science-led clean beauty with transparent ingredient practices.
 

LAMAV is more than a skincare brand; it is a reflection of Tarj’s lifelong commitment to science, integrity, and women’s well-being.