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Glow Safely Why Safe Tanning Matters + The Skin-Loving Benefits of LAMAV’s Natural Tanning Range
  • calender January 12, 2026
  • calender Updated: February 03, 2026

Author Name: Tarj Mavi linkdin

clock 7 min read

There’s something about glowing, sun-kissed skin that makes us feel confident, healthy, and radiant, particularly as summer approaches. But as much as we all long for that golden glow, we also know the harmful truth: traditional tanning under the sun exposes our skin to damaging UV rays - the number one cause of premature ageing, sunspots, and an increased risk of skin cancer.

That’s why safe tanning without the UV exposure is becoming more and more popular. With LAMAV’s Certified Organic Sunless Tanning Range, you can enjoy a natural golden glow with added skin benefits for healthy, radiant skin - without the sun damage.

LAMAV’s tanning products go beyond colour; they nourish, protect, and revitalise the skin with magnesium, organic botanical oils, and age-defying ingredients — all while delivering a beautiful, streak-free tan.


The Importance of Safe Tanning

Sun exposure is the leading causes of premature skin ageing. Prolonged UV exposure breaks down collagen and elastin, leading to wrinkles, pigmentation, and loss of firmness. Even short bursts of sun without proper SPF can cause cumulative damage over time and show through our skin later in life.

Safe tanning eliminates these risks, however not all tanning products are created with healthy skin in mind. It’s important to choose a tan with natural DHA and nourishing oils to ensure your skin is actually benefiting from the self-tan application. 

 

What is DHA?


DHA (Dihydroxyacetone) has been used as the active ingredient in self-tanning products for many years. It reacts with the skin’s surface, producing melanoidins, resulting in a change to the skin’s colour that mimics a natural tan. DHA is available in both synthetic form and natural form derived from plant sources such as sugar beets and sugar cane. The difference? Synthetic DHA can be drying on the skin, often producing a “fake tan” scent and in synthetic formulations it’s not uncommon to also find artificial colours and fragrance that can cause additional irritation to the skin.


The Benefits of LAMAV’s Natural Tanning Range


LAMAV’s Sunless Tanning Collection is formulated with the same integrity and innovation that defines all LAMAV products. Each tanning product is enriched with magnesium, antioxidants, and nutrient-rich plant oils to enhance your skin’s health while providing an even, radiant tan.

Below, we explore each hero product in the collection and the unique benefits they can bring to your skin.

LAMAV Self Tan Mist – Effortless Glow On the Go

Perfect for busy days where you don’t have time to let you tan dry before you head to bed - this Self-Tan mist dries almost immediately after application and is comfortable to wear - with a lightweight, non sticky feeling as it develops. This fine mist offers a natural, buildable tan while infusing your skin with hydrating and skin-loving ingredients.

Key Benefits:

  • Lightweight and fast drying

  • Magnesium helps calm and revitalise tired skin while supporting the skin’s natural repair processes.

  • Aloe Vera and Kakadu Plum deeply hydrate and deliver antioxidant benefits, ensuring your tan develops evenly and never looks dull or dry.

  • Ideal for the whole body, face, neck, and décolletage — it’s the ultimate sun-safe glow booster for everyday radiance.

Pro Tip: Mist over clean, dry skin for a deeper tan or apply directly to your LAMAV tan application mitt for a lighter, more controlled application.

LAMAV Self Tanning Lotion – Your Golden Glow in a Bottle

For those who love a deeper, more defined glow, the Self Tanning Lotion is your summer must-have. This luxurious lotion glides effortlessly onto the skin, delivering a streak-free, even tan with long-lasting hydration.

Key Benefits:

  • Magnesium helps soothe the skin, reduce redness, and promote a healthy glow.

  • Macadamia and Argan Oils nourish and soften, leaving your skin smooth and radiant.

  • Natural DHA derived from sugar cane provides an authentic, sun-kissed colour that develops beautifully within hours.

LAMAV’s tanning lotion doesn’t just tan your skin — it improves it, leaving it more hydrated and luminous.

LAMAV Anti-Ageing Face Tan Serum – The Natural Skin Perfecter

When it comes to facial tanning, it’s essential to choose a product that won’t clog pores or cause irritation. LAMAV’s Anti-Ageing Face Tan Serum was specifically created for the delicate skin on the face and is formulated with hyaluronic acid, magnesium, and antioxidant-rich botanicals to deliver a realistic glow to match your body while enhancing skin health.

Key Benefits:

  • CoEnzyme Q10 and Vitamin E combat oxidative stress and help prevent premature ageing.

  • Hyaluronic Acid deeply hydrates and plumps the skin, ensuring your glow looks dewy, not dry.

  • Natural DHA gives a gradual, buildable tan that adapts to your skin tone.

Perfect for daily use or as part of your skincare routine, this serum provides a subtle bronze that leaves your skin looking bright and refreshed.

LAMAV Gradual Tanning Moisturiser – Everyday Hydration & Glow

For those who prefer a soft, natural glow or are new to self-tanning, LAMAV’s Gradual Tanning Moisturiser is the perfect everyday product. It delivers a light, buildable tan while deeply hydrating your skin.

Key Benefits:

  • Magnesium and Aloe Vera soothe and replenish the skin barrier.

  • Avocado and Macadamia Oils provide long-lasting moisture.

  • Perfect for daily use — simply apply after your shower and watch your glow gradually deepen with each application.

It’s also a fantastic maintenance product for prolonging your tan in-between applications of the Self Tan Lotion or Self Tan Mist.

Why we include Magnesium in our Tanning Range


Magnesium is one of the skin’s most underrated minerals — yet it’s essential for maintaining a healthy barrier and radiant complexion. It helps reduce inflammation, calm sensitivity, and support the skin’s ability to regenerate. 

LAMAV’s tanning range is one of the only certified organic tanning ranges to harness the benefits of magnesium combined with organic oils and antioxidant rich botanicals. These oils nourish, soften, and protect the skin while ensuring your tan develops evenly and fades beautifully. This unique combination transforms self-tanning from a beauty routine into a skincare ritual — one that leaves your skin glowing in colour and health. 


Your Step-by-Step LAMAV Self-Tanning Routine


Achieving a flawless, streak-free tan is all about preparation and application. Follow this simple LAMAV tanning ritual to create a smooth, even glow that lasts.

Step 1: Prep with LAMAV Exfoliating Mitt

Before applying your tan, it’s essential to remove any dead skin cells and old tan residue. The LAMAV Exfoliating Mitt gently buffs away impurities and dry skin, leaving the surface smooth and ready for an even application.

Tip: Focus on rough areas like elbows, knees, ankles, and hands to prevent patchiness.


Step 2: Apply with LAMAV Tan Application Mitt

For a streak-free, professional finish, use the LAMAV reusable Tan Application Mitt. Its velvety texture ensures even distribution of your chosen LAMAV tan while preventing orange, tan stained hands. 

Pro Tip: Apply your tan in circular motions, blending lightly around joints and ankles.

Step 3: Choose Your Glow

  • For a deep bronze, apply LAMAV’s Self Tanning Lotion over your body. Allow it to develop for 6–8 hours before rinsing.

  • For a subtle, everyday glow, use the Gradual Tanning Moisturiser daily to build up your desired depth of colour.

  • For a buildable and quick dry tan, reach for LAMAV’s Self Tan Mist Spray. This tanning mist is also a great way to quickly top up fading tan without the heaviness.

  • For your face, apply the Anti-Ageing Face Tan Serum evenly across cleansed skin, blending into the hairline, jawline and décolletage. Repeat daily until you achieve your desired depth of colour and your face tan matches your body’s depth of colour.


Tanning Tips for a Natural finish that lasts

Prevent patchy areas:

Applying moisturiser to your hands, feet, elbows and knees prior to tanning will prevent the colour from developing too heavily in these areas and avoid a patchy looking tan in dry skin areas. This ensures a realistic looking tan.

Moisturise Daily:

Hydrated skin equals longer-lasting colour. Use LAMAV’s Ayurvedic Body Oils and the Gradual Tanning Moisturiser to keep your glow fresh and even.

Avoid Harsh Soaps and Exfoliants:

These can strip your tan. Opt for gentle, sulphate-free and soap free cleansers instead.

Shave or Wax Before Tanning:

Do this at least 24 hours before applying your tan to avoid irritation and patchiness.

Sleep in Loose Clothing:

If you’re tanning overnight, wear loose, dark clothing to avoid streaks.

Stay Sun-Safe:

Even though you’re glowing, always apply SPF 50+ when outdoors. A fake tan does not protect against UV damage.


A Glow That’s Good for You and the Planet


LAMAV’s sunless tanning range is Certified Organic, vegan, and cruelty-free — proof that your summer glow doesn’t need to come at the cost of your skin’s health or the environment. Every product is infused with nature’s most nurturing botanicals, ensuring your glow is radiant, healthy, and ethically made.

By choosing LAMAV, you’re not just tanning — you’re treating your skin to a luxurious, organic self-care ritual.

FAQ's

1. Is self-tanning safer than sun tanning?

Absolutely. Unlike sun tanning, which exposes your skin to harmful UV rays that accelerate ageing and increase the risk of skin cancer, self-tanning offers a completely safe way to achieve a sun-kissed glow. LAMAV’s sunless tanning range uses natural DHA derived from sugar cane to gently bronze the skin’s surface — no UV exposure required.

2. How long does LAMAV’s self-tan last?

Your LAMAV tan will typically last 5–7 days, depending on your skincare routine and how often you exfoliate or moisturise. To maintain your glow longer:

  • Exfoliate before tanning with the LAMAV Exfoliating Mitt
  • Apply your tan using the Tan Application Mitt for an even finish
  • Keep your skin hydrated daily with our Ayurvedic Body Oils

3. Can I use LAMAV’s tanning products on my face?

Yes — but choose a formula designed specifically for the delicate skin on your face. LAMAV’s Anti-Ageing Face Tan Serum is ideal, as it combines natural tanning actives with age defence ingredients such as CoEnzyme Q10, Hyaluronic Acid, and Vitamin E. It hydrates, evens tone, and provides a natural, gradual glow without clogging pores or irritating sensitive skin.

4. What makes magnesium beneficial in tanning products?

Magnesium is a powerful mineral that helps calm, repair, and strengthen the skin barrier while delivering numerous health benefits to our body. It supports healthy cell renewal and helps reduce redness and irritation. LAMAV’s tanning products are magnesium-infused to ensure your skin stays smooth, balanced, and radiant from the inside out — turning your tanning routine into a true skincare ritual.

How can I ensure a streak-free tan at home?

A flawless tan starts with good prep and technique. Here’s the LAMAV method:

  • Exfoliate using the LAMAV Exfoliating Mitt to remove dry skin
  • Apply your chosen tanning product such as the Self Tanning Lotion
  • Use LAMAV’s Tan Application Mitt for even coverage
  • Moisturise daily with LAMAV’s Ayurvedic Body Oils to prolong your glow
  • Top up your tan with the Self Tan Mist or Gradual Tanning Moisturiser to keep your tan fresh and hydrated throughout the week

Dr Tarj Mavi (Our founder)

Dr Tarj Mavi is a veterinarian, a pathologist, research scientist and clean beauty pioneer – developing the first certified organic skincare range in australia to infuse bio-actives.
Like many women, Tarj experienced first-hand how hormonal imbalances can affect the skin and contribute to skin sensitivity and pigmentation. Confronted by its impact, Tarj was committed to finding a safe and effective solution to her skin issues.
Unfortunately, however, she quickly discovered just how complicated it was to treat sensitivity and pigmentation naturally. When dealing with skin pigmentation it can be all-encompassing as you become fixated on repairing and healing the complexion – and at the time.

“Because no woman should have to sacrifice her health for beauty.”
– DR. TARJ MAVI, FOUNDER

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Team LAMAV