Makeup application through the cooler months brings a new set of challenges. Regardless of your skin type, most of us experience some form of dryness, flakey patches, redness and irritation after battling the harsh elements of winter! Add in a desire to drink more coffee and less water, along with the temptation to sit in a heated room all day long make it near impossible to keep our skin hydrated and healthy. Unfortunately, dehydrated skin doesn’t just affect the appearance of our skin. Attempting to apply makeup to dry skin will not only result in a patchy application, it can also accentuate fine lines and wrinkles, leaving you with a dull and textured complexion. No thanks!
STEP UP YOUR PREP
If you really want makeup that glows through winter, it’s time to step up your skincare preparation. In addition to staying healthy and hydrated from the inside out, taking an extra few minutes to nourish your skin with the right products prior to makeup application will make a huge difference to how your makeup applies and also how it wears throughout the day.
Cleansing
Cleansing in the AM isn’t always necessary (provided you’ve completed a double cleanse the night before), however if you have dry skin you may benefit from an oil or cream cleanser to cleanse and restore hydration after waking. Try LAMAV’s Marula Oil Cleanser or Hydra Calm Cream Cleanser for a morning refresh that also lightly exfoliates and nourishes the skin prior to makeup application.
Exfoliation
Exfoliating a few times per week will assist your skin with its natural shedding process by removing dead skin build up, flakey patches and allowing your leave-on products to penetrate and nourish the skin. Opt for a gentle exfoliator that won't be too harsh on dry and delicate skin. LAMAV’s Jojoba Exfoliating Scrub is a gentle, creamy scrub that leaves skin smooth and nourished. Formulated with naturally derived AHA’s to encourage cellular turnover, along with melting jojoba microbeads, you’ll enjoy smooth, plump and glowing skin without the irritation that comes with synthetic, harsh exfoliants. If your skin is prone to redness or irritation it’s best to exfoliate at night to keep your skin as calm as possible prior to makeup application.
Toner
Whilst not a necessity, a hydrating toner can provide an additional layer of moisture to balance the skin prior to applying your serums and moisturisers. LAMAV’s Rose Hydrating Mist Toner is more than just a hydrating toner. Formulated with Hyaluronic Acid to lock in moisture, it’s also bursting with antioxidant rich bio-actives to soothe and protect dry skin.
Serums
Serums are designed to treat specific skin concerns, so if you have dry skin it’s important to look for products that contain bio-actives such as Hyaluronic Acid to increase moisture levels along with skin soothing ingredients such as Aloe Vera. LAMAV’s Hyaluronic Hydra-Max Serum was created specifically for dry and dehydrated skin, providing a powerful shield to lock in moisture and restore comfort.
Moisturiser
Moisturiser is an essential skincare step for all skin types, particularly through winter. If you want your makeup to glide on flawlessly, you cannot afford to skip this step. It’s also important to find a moisturiser to support your specific skin type. All skin types can benefit from LAMAV’s Hyaluronic Moisture Cream, particularly throughout the cooler months. This creamy, non-greasy formula will comfort the driest of skin without leaving excess oil thanks to the inclusion of Hyaluronic Acid, Bisabolol and Emu Apple. Your skin will also enjoy the added benefits of Aloe-Vera and Sandalwood Seed oil to reduce redness, soothe and nourish the skin.
SPF
Yes, even throughout winter SPF is a daily essential. Not only will it protect your skin from harmful UV rays and environmental stressors, it also provides a protective barrier to lock in all the moisture bursting actives you’ve just applied through your leave-on products.
MAKEUP APPLICATION TIPS FOR DRY SKIN
Whether you have dry skin or you’re looking for additional glow throughout winter, follow our makeup application guide below for healthy, radiant skin that stays put all day long.
Primer
Whilst not always a necessary step, primer can play an important role in providing a smooth base and locking in additional moisture prior to applying your foundation. Choose a primer that is silicone-free and contains hydrating ingredients like hyaluronic acid and nourishing oils. This will help your makeup last longer and prevent it from settling into fine lines or dry patches. LAMAV’s Organic Bio-Active Primer creates a smooth, plump base and is bursting with nourishing and antioxidant rich ingredients to deliver moisture while protecting and brightening the skin.
Choosing the right foundation
Finding the right foundation to support dry skin is crucial to achieving a flawless makeup finish. Opt for lightweight foundations or BB Creams that have a creamy or liquid consistency, as these are more likely to provide the moisture your skin needs. Avoid mattifying and non-mineral powder foundations, as these will absorb moisture, accentuate fine lines and cling to flaky areas. LAMAV’s Award Winning BB Cream is a lightweight, everyday makeup must have that is suitable for all skin types. Formulated with age-defying bio-actives to nourish your skin whilst providing natural coverage and long-lasting hydration.
Less is more
When it comes to makeup application for dry skin, less is often more. For a natural finish and additional hydration support, try mixing a suitable moisturiser with your foundation or BB cream.
Choose Mineral Makeup
When choosing a setting powder, powder foundation or bronzer, mineral products are always best. The difference between mineral makeup and traditional powder based makeup is the benefits it can deliver to your skin as you wear it. Gentle, breathable, easy to apply and non-drying are just a few of the benefits that this versatile, natural makeup product can provide to your complexion. LAMAV’s Mineral Makeup Range is certified organic and packed full of 100% pure minerals along with organic rosehip oil and pure vitamin c to nourish and protect the skin as you wear it.
STEP BY STEP GUIDE FOR ALL DAY GLOWING MAKEUP
- Complete skincare prep for a hydrated, smooth base. As mentioned above, cleansing, exfoliating and hydrating with suitable serums and moisturisers will set you up for makeup success! Don’t forget SPF if applying your makeup for daytime wear.
- Our Bio-Active Primer will provide additional hydration, calm redness and give a smooth base to apply makeup. Target application to areas of concern such as enlarged pores, flakey patches and fine lines.
- Allow your moisturiser and primer time to fully absorb, allowing time to identify flakey or dry areas that may need additional moisture support.
- Mix LAMAV’s BB Cream with a small amount of Hyaluronic Moisture Cream for additional hydration support and a natural “your skin but better” finish.
- Use LAMAV’s Vegan Foundation Brush to apply the BB Cream using buffing and sweeping motions, blending from the center of the face out towards the hairline and jawline.
- For an even application apply in small sections working quickly and avoid rubbing once the product has settled, as this can irritate the skin and cause flaking and a patchy application if you have dry skin.
- Apply a small amount of LAMAV’s Mineral Foundation to the t-zone area by gently patting onto the skin with our Vegan Kabuki Brush.
- Add some dimension and colour to your complexion with LAMAV’s Sunkissed Bronzer. Use our Kabuki Brush to blend a small amount to the hairline, jawline and cheek area. You can even add some to your eyelids as a natural eyeshadow!
- Finish with a generous spritz of LAMAV’s Rose Hydrating Mist Spray to set your makeup while adding additional hydration and an all-day glow. Keep our Rose Hydrating Mist Spray in your handbag for a makeup refresh throughout the day.
