The beauty industry is full of claims and clever marketing, making it more important now than ever to learn the art of reading labels. Ingredient lists can be overwhelming to decipher, but you don’t need a scientific background to figure it out. Use our tips below to help you make an educated purchase next time you shop for makeup or skincare.
ORDER OF INGREDIENTS
Ingredients are generally listed by their INCI name (International Nomenclature of Cosmetic Ingredients) followed by their common name in brackets. Ingredients are listed in descending order from greatest amount to least amount. The exception to this is ingredients amounting to a concentration of less than 1%, which can be listed in any order.
Potential allergens present from natural oils and fragrances are listed at the end of an INCI list and are usually marked with an asterisk or listed in italic font.
KEY & ACTIVE INGREDIENTS
Often used in marketing, key or active ingredients are sometimes listed as part of the product title or as a separate list on a website to only highlight the clean, beneficial ingredients. E.g. “Day Cream with Organic Rosehip Oil”. It’s important to read the entire list of ingredients to ensure you are happy with the product overall, and also find out where the key or active ingredient sits within the list. A product may contain organic rosehip, but how much is included will impact how much of an effect it will actually have on the skin. It is also important to check that the product might only contain one organic ingredient and the bulk of the ingredients could be chemicals that are known to cause sensitivity, irritation, redness or other alike skin problems.
INGREDIENTS TO AVOID
If you’d prefer to stick with natural products it’s best to avoid the below ingredients. You won’t find any of the ingredients listed below in LAMAV products:
- Sodium Benzoate
- Artificial Fragrances
- Artificial Colours
- EDTA based agents
- Sodium Lauryl Sulphate
- Sodium Laureth Sulphate
- Ammonium Laureth Sulphate
Did you know LAMAV uses Aloe Vera Leaf Juice as a first ingredient and not water or Aqua which means the entire base of all LAMAV products contain healing, soothing and calming ingredients?
As a consumer, it’s important to do your own research regarding ingredients to determine what you are happy to use on your skin. The EWG (Environmental Working Groups) Skin Deep guide is a helpful resource to search for information regarding the safety of ingredients, brands and products https://www.ewg.org/skindeep/