What Is A Facial Serum And How Do I Use It?

Why You Need A Facial Serum?

Most of use a daily facial moisturizer to keep our skin hydrated and plump. While moisturizers are wonderful to balance our skin and add that much-needed hydration, did you know that they don't do much in terms of targeting your specific skin needs? To give your skin care routine an upgrade, one of the best things you can do for is to add a serum to the mix.

What Is A Facial Serum?

While regular moisturizers contain approximately 10% active ingredients, serums are far more concentrated and contain between 30 and 70% active ingredients. This means that your skin gets a real boost of nutrients that will truly make a difference and will work on your specific skin concern. Serums are thinner and more fluid than moisturizers, meaning they sink into the skin immediately after application.

What Are The Benefits Of Using A Facial Serums?

Since serums are formulated with ingredients with smaller molecules, they penetrate in depth and deliver a potent cocktail of nutrients and antioxidants. Their ability to activate cellular mechanisms that play a key role in maintaining your skin healthy is what makes serums the perfect tool for improving the overall condition of your skin + help you battle an prevent the visible signs of ageing

How To Choose A Serum?

Before choosing a facial serum you have to determine what are the skin concerns you want to target - pigmentations, wrinkles, texture, dull complexion, etc. Once you have this figured out, the rest is just reading the labels carefully and looking for the right ingredients. Let us help you with some guidelines:

Pigmentation/Discoloration/Sun Damage:
- Vitamin C
- Licorice root extract
- Rumex Occidentalis extract
- Maritech® Bright (from Organic Brown Seaweed)

What to Try: LAMAV Daily Vitamin C Serum

Wrinkles & Fine Lines:
- Antioxidants (Vitamin E and C, Coenzyme Q10, Green Tea extract)
- Hydrating agents (Hyaluronic acid, Natural fruit sugars)
- Maritech® Reverse (from Organic Brown Seaweed)

What to Try: LAMAV Commiphora Plumping Serum

Loss of Firmness & Elasticity:
- Hydrating agents (Hyaluronic acid, Natural fruit sugars)
- Maritech® Reverse (from Organic Brown Seaweed)
- Acmella Oleracea extract
- Commiphora Mukul extract

What to Try: LAMAV Hyaluronic Hydra-Max Serum

Acne & Scarring:
- Natural fruit acids (glycolic acid from Sugar Cane, mandelic acid, tartaric acid, citric acid, malic acid)
- Natural enzymes (papain from Papaya, Pineapple extract, Blueberry extract)
- Witch hazel

How To Use A Serum?

Don’t ditch your moisturizer after purchasing a serum! A serum is applied after cleansing and toning your skin and before you apply your moisturizer. Once your face is clean simply pour about 4-5 drops into the palm of your hand and use your fingertips to gently pat the product into your skin. Don’t rub, but rather pat it in as this allows it to absorb better and more evenly. Wait for a few minutes before applying moisturizer to really allow the serum to penetrate and work its magic.

A great tip is to keep your moisturizer in the fridge and then when you apply it over your serum it will push the blood away from your skin and create a vacuum effect, which will pull the powerful ingredients deep into your skin.

If you have never tried a serum before, then you should definitely invest in one, regardless of your age. It's never too early to stat taking good care of your skin.

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