Posted on by Paul WebDev

All You Need To Know About Titanium Dioxide

we’ve been getting a lot of questions from customers about titanium dioxide.
Why we use it? Is it safe? How is it

Today, we’ll
try to give you more information about this naturally occurring ingredient and
its incredible properties and we’ll explain why we’ve chosen it among other
commercially available compounds.


What is Titanium Dioxide?

TiO2 is naturally
occurring oxide of titanium, sourced from earth minerals, that is used
primarily as thickener, whitening agent and sunscreen in different skin care
formulations. It’s preferred by manufacturers not only because of its
remarkable whiteness, but because it acts as physical sunblock – it reflects
the light from the sun hence protects your skin from UV rays and prevents
sun-induced damage (and it does all that naturally!). Besides that, unlike many made-in-the-lab compounds, TiO2
has less of a tendency to break down when exposed to the sun.

Is It Organic?

If company X
claims that their mineral makeup range is 100% certified organic, be sure, they
are trying to mislead you. While mineral makeup can be formulated with the help
of compounds that are certified organic (
like our Mineral Makeup Range, that contains products infused with 
Pure Organic Rosehip Oil), it cannot be formulated without the use of titanium
dioxide or zinc oxide (natural, but definitely not organic compounds). What I
am trying to say is – yes, mineral makeup can be 100% natural, but definitely
not 100% organic.

Is It Safe?

A lot of
controversies surround this question, because many authors/bloggers/beauty
gurus claim that TiO2 is a potential carcinogen, it forms free radicals when in
direct contact with the sun rays and whatnot. Not only these are extremely over
exaggerated but also – not supported by any scientific evidence. Well, If I
have to be exact it is supported by one study that investigates the effects of TiO2
on workers in factories where it is produces. According to this study the
workers have an increased risk of developing lung cancer if exposed to high
doses, every day. Makes sense.

Learn More About The Safety Of The ingredients You Are Applying On Your Skin Daily by Subscribing To Our Newsletter!

Still, I’d
like to say that I agree that if you inhale pure titanium dioxide (or you eat
it) on a daily basis, in high doses, it can have mutagenic effect on your cells
(as per what the scientific paper in question suggests), but I don’t think that
applying makeup in the morning can be considered “dangerous exposure”. Plus, I
haven’t heard of people who snack on TiO2, yet. Have you?

Why Do We Use It?

The reasons
why we’ve chosen titanium dioxide among many others commercially available
alternatives is that it’s safe, natural, doesn’t alter its structure when in
contact with sunlight and doesn’t penetrate the skin. Apart from that it has
very high refractive index for UV rays, hence provides pretty good sun protection.

La Mav’s Anti-Aging Minerals are infused with Vitamin C and Pure Organic Rosehip Oil to now only provide flawless finish but also protect your skin from the harmful UV rays and prevent premature aging!



Discover The Range

I have to distinguish the different types of TiO2 I’d say that basically there
are two kinds used in cosmetics – 
micronized (nano) and non-micronized
(non-nano). Following extensive research in this area, we are extremely
confident about the superior quality and safety of the
non-nano sized
ingredients used in our products.

further set your mind at rest, our
non-nano sized Titanium Dioxide is uncoated and free of silicones and dimethicone which coat the skin, trapping
anything beneath it, while inhibiting the skin’s natural ability to

Titanium Dioxide we use is considered fine with particles between 1 and 2
microns. As a nano or ultra-fine particle it measures less than 0.1 microns
(100 nanometers), our ingredients are well above the nanoparticle threshold and
cannot, under any circumstances, penetrate the skin.

With so many cosmetics available and no mandatory
requirement to include nanoparticles on the label, consumers are effectively
denied the right to make informed choices. There is also no obligation for
manufacturers to provide current safety data, so it is very much left to the
consumer and ethical cosmetic companies to ensure that we are not sacrificing
our health for beauty.

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